COBI x AI

How we use artificial intelligence

At COBI, we have always combined a passion for history, technology, and modeling with a modern approach to design and production.
Today, a natural step in this direction is the use of artificial intelligence (AI)-based tools that support us in our daily creative and marketing work.

We treat them as another tool - just like digital photography, 3D rendering, or video editing in the past - that allows us to present our models faster, more efficiently, and more widely.

Where we use them AI

Lifestyle graphics on product cards

AI helps us create visualizations showing models in their natural surroundings - e.g.:

• Model on a collector's desk or shelf

• Model in a display case

• A person assembling a kit at home

This makes it easier to imagine the scale of the model and its display after construction.

Scenes inspired by reality

We also create materials presenting models in settings that refer to their historical or technical context, e.g.:

• Tank in a realistic battlefield landscape

• Airplane in the air

• A ship on the open sea

This is a visual form of storytelling - showing what inspired a given set.

Texts and descriptions

We also use AI tools to support team work in creating:

• Product descriptions

• Marketing content

• Materials informational

However, each text is prepared and verified by our team - AI acts as a tool supporting the creative process.

Voiceovers and sound effects

In some video materials, we use AI technology to generate:

• voiceover narration

• sound effects

• audio backgrounds

This allows us to produce materials faster in multiple languages ​​and formats.

AI content markings

Transparency towards our clients is important to us, Therefore:

On product cards
Visual materials generated using AI (e.g., lifestyle graphics) are marked accordingly with the slogan: "COBI x AI".

In promotional materials
In marketing campaigns, banners, and advertisements, we use AI as one of the creative production tools - similar to rendering or post-production - which is why we do not use additional markings there.

Technology that supports creativity

The use of AI does not replace the work of designers, graphic designers, or marketers.
It is a tool that:

• accelerates content creation

• allows you to test more ideas

• Helps to better present models

• Develops storytelling around history and technology

This allows us to focus on what's most important - designing and creating models that capture the spirit of the original as faithfully as possible.